Nivea apologizes for offensive’ ad

Nivea was heavily critisized for this Ad campaign which many especially the Black community found derogatory and insulting to say the least
After taking down the Ad, they posted this apology on Facebook, Their statement reads:

"Thank you for caring enough to give us your feedback about the recent 'Re-civilized' Nivea for Men ad. This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company."

Like "really"? What were they thinking?