Pakistan's social media star murdered by her brother over the kind of photos she posted online

Qandeel Baloch, one of Pakistan's most famous and controversial social media stars who was likened to Kim Kardashian, has been strangled to death .

Azhar Akram, Multan's chief police officer, told CNN that Baloch was killed by her brother in her family's home after he had protested at the "kind of pictures she had been posting online."

Baloch's father Muhammad Azeem reported her death to the police, her brother is currently on the run, and the case of her death is being investigated by police.

Baloch, 25, was from the Punjabi town of Kot Addu and had risen to fame due to the brazenly sassy, and increasingly political, videos that she had started posting on Facebook.

She had nearly 750,000 followers on Facebook, where her videos went viral but were also the subject of much debate and discomfort. In recent weeks, several of her posts encouraged her audience to challenge old practices of Pakistani society. In a July 14 post, Baloch referred to herself as a "modern day feminist."

On the morning she was murdered, Qandeel had shared a picture of herself staring defiantly into the camera, wearing a pair of leopard print pants and a black tank top. She had written that she was a fighter. "I will bounce back," she said, adding she wanted to inspire women who have been "treated badly and dominated by society."